Exploring Gender Differences in SMS-Based Mobile Library Search System Adoption

نویسنده

  • Tiong-Thye Goh
چکیده

This paper investigates differences in how male and female students perceived a short message service (SMS) library catalog search service when adopting it. Based on a sample of 90 students, the results suggest that there are significant differences in perceived usefulness and intention to use but no significant differences in selfefficacy and perceived ease of use between genders. The findings reveal that SMS efficiency has a significant influence on self-efficacy for males but not for females. Online Public Access Catalog (OPAC) experience has a stronger but less significant influence on self-efficacy for females but very little influence for males. Perceived usefulness is still the driving force behind intention to use for both genders. The findings suggest that factors influencing self-efficacy and its impact on Technology Acceptance Model (TAM) constructs are different for each gender. The implications of these findings are discussed for both researchers and practitioners.

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عنوان ژورنال:
  • Educational Technology & Society

دوره 14  شماره 

صفحات  -

تاریخ انتشار 2011